Coors' First Brew Coming Off The Line

Coors Shenandoah Brewery’s first beer from its new $200 million brewery is scheduled to come off the line March 1st.

ELKTON-Coors Shenandoah Brewery’s first beer from its new brewery is scheduled to come off the line today.

The company has invested $200 million in a state-of-the-art brewery south of Elkton. It is the first newly built Coors brewery since the one in Golden, Colo., which began operations in 1873, Valdez added.

The new facility has a capacity of 7 million barrels a year and should be fully operational by July, she said.

The brewery will have a high level of automation and will employ about 40 people in an around-the-clock operation.

The new brewery will make Coors more competitive by getting fresher beer to market quicker, a company statement said. And with a brewing operation closer to the East Coast markets, Coors projects a savings of $4 to $5 per barrel over the next five years.